13
Epic Empires
Team Lead

01Context
A mobile strategy game released on the App Store, led as team lead.
Strategy titles put the weight on systems and AI, and mobile puts the weight on everything after that: the monetization stack, the store pipeline, and the maintenance that follows a release.
02My Ownership
Team Lead
Gameplay
AI
UI
Monetization
SDKs
Platform
Optimization
Maintenance
03Engineering Scope
Strategy systems
- Gameplay
- AI
- UI
Commercial stack
- Ads
- IAP
- SDK integrations
- Analytics
Release and maintenance
- Platform integration
- Store releases
- Optimization
- Crash fixing
- Maintenance
04Systems and Shipping
The team-lead role covered the gameplay and AI systems that make a strategy title work, alongside the interface that has to present them clearly on a phone screen.
The commercial side ran in parallel: ads and IAP with their SDKs and analytics, platform integration, and the optimization and crash fixing that a released mobile product needs continuously rather than once.
05Mobile Production
- Game
- Ads / IAP
- SDKs / Analytics
- Platform Integration
- Optimization
- Store Release
- Maintenance
06Outcome
Released on the App Store.
Maintained after release through optimization and crash fixing.
07Visual Evidence


Epic Empires case study: Affaf Imran